With bergfreunde.de being a retailer it is needed to shoot a variety of brands, with different fits on the same models. This all needs to be done to show a difference between brands, while unifying the look and feel of the imagery.
With our experience at SPICE working with various brands each with their own unique style, we worked with bergfreunde.de to create a concept to shoot and deliver high quality, unique, images using a single model.
A unified look and feel of key articles on the bergfreunde.de website. This enabled customers to be able to compare between different styles, without image quality being the deciding factor.
After having their own studio, there can be difficulties when it comes to handling the logistics of a large scale production. They had quality drops, were not satisfied with the speed of shootings and image delivery. Due to this, they looked for a way to outsource the shootings to see if this can be made easier and started working with SPICE.
Being a retailer for several global outdoor brand, the imagery needs to reflect its real-life use cases, with attention to detail. From having a carabiner clipped perfectly on a harness, to have natural people and natural feelings through the pictures.
• We had a really fast workflow with SPICE
• The shootings went more professional
• Better quality images delivered
• Data handling easier