Case Study


EDWIN is a progressive denim brand that blends their Japanese background, craftsmanship and expertise with a European contemporary flavour, vision and attitude.


When COVID-19 hit and travel was halted, EDWIN were no longer able to send a designer to Budapest or use their regular models for shootings in our studio.


Building a quick model pool with models able to come to our studio and a solution for bringing international models here too. Also having briefings with our art directors and stylists so they can build a styling briefing and keep the EDWIN concept running.


No change in quality of imagery or styling, while keeping the essence of the EDWIN brand’s Japanese heritage. Great models that fit the EDWIN look and feel

"So far, we have been very happy with how easy it has been to work with the team at SPICE. When COVID-19 hit, we had to completely rethink the eCom process due to travel and work restrictions. Thankfully, the SPICE team have been able to adapt to our needs and ensure that we continued to create eCom photography of a very high standard with the same pre-pandemic look and feel."
Christian Emmerich
EDWIN Europe


In the past EDWIN have planned product shootings inhouse, which always brings a nice vibe to their office, but takes a lot of planning, set up, and effort. They needed a solution/partner that could help bring their vision to life, accommodate having designers go to their studio, and also understand the brand and make the planning and running of a shooting go smoothly.

Spice Mission

To produce multiple drops per year with creative laydown images along with model images that give a unique vibe when posing. Along with this a specific background is needed to be added in post-production to help highlight the articles and give the imagery its own look and feel.

What has improved

•Wide range of models can be used
•Similar look and feel across seasons
•Fast & Efficient image shooting method
•Good understanding of the EDWIN brand by SPICE team
•Styling and matching of outfits