To produce two large batches of articles per year shooting images that reflect the real look & feel, whilst bringing the designers' vision to life, so they can use these images across a variety of online channels.
Understanding the brand and the designers' vision through mutual briefings, SPICE Art Direction workshop discussions and feedback checks throughout the shootings.
Vibrant pictures, with vivid colours where the designers feel the imagery matches their vision for what they wanted the articles to look like before going online.
In the past a lot of the images did not reflect the actual articles, nor did they reflect what the designers envisioned when they would be going online. Also because SPICE can manage to produce bust/ghost, laydown and model images in a short period of time, enabling Frieda & Freddies to be online faster.
To produce two large batches of articles every year with bust/ghost, laydown and model pictures. Frieda & Freddies has a playful, vivid and vibrant look and feel, which needs to be reflected in the imagery. The colours and playfulness of the brand should also be demonstrated through the model posing, colour matching and light settings. This also has to be done in a fast and efficient timeframe.
• More vibrant and vivid pictures
• Pictures reflect the designers vision
• Fast & efficient image shooting method
• Ready to use images delivered quickly
• Styling and matching of outfits