More Content. Less Budget. No Clarity?
Today’s apparel brands are under pressure to create more content than ever — with tighter budgets and less time to think strategically.
YOUR BRAND ISN’T ALONE. THE WHOLE INDUSTRY’S FEELING IT.
YOUR BRAND ISN’T ALONE. THE WHOLE INDUSTRY’S FEELING IT.
70% of marketers say they don’t know what content actually works.
- Shrinking BudgetsBudgets are cut, but expectations for content never stop.
- Content ChaosMore formats, more platforms - but no strategy.
- Invisible ImpactMost content teams are flying blind. They publish daily but have no clear link between output and results.
It’s Time to Stop Guessing - and Start Navigating.
Great brands don’t just publish more content. They publish the right content, at the right time, to the right person. That’s where the SPICE Content Navigator comes in.
Great brands don’t just publish more content. They publish the right content, at the right time, to the right person. That’s where the SPICE Content Navigator comes in.
Map Every Message to a Moment That Matters
The SPICE Content Navigator breaks your customer journey into 5 clear stages - and shows exactly what kind of content works best in each. Whether you're sparking interest or building loyalty, this framework gives your team instant clarity and creative direction.
Awareness - Grab attention emotionally
This is where first impressions happen. Use bold visuals, storytelling, and top-of-funnel creative to earn that initial click or pause.
Why Smart Content Starts With the Brain
Every piece of content triggers something in the brain. The best content doesn’t just look good - it feels right and makes sense.
To move your audience, you have to speak to both systems of decision-making:
To move your audience, you have to speak to both systems of decision-making:
-
The Emotional Brain (Limbic System)
Fast. Intuitive. Visceral.
This part of the brain is driven by images, emotions, trust, and story.
It’s what creates that instant “I like this” feeling before any facts are processed. -
The Rational Brain (Neocortex)
Slow. Analytical. Critical.
This system demands logic, details, comparison, and justification.
It’s activated when your audience starts weighing options or needs to defend a decision.
SPICE media Production is Designed to Trigger Both
Most brands accidentally lean too hard in one direction — emotional but vague, or rational but boring.
The SPICE Content Navigator blends both, with content types designed to:
The SPICE Content Navigator blends both, with content types designed to:
- Hook attention emotionally, then
- Convert confidently with logic
From Chaos to Clarity - In 3 Simple Steps
Step 1:
Audit & Align – We map your current content against each customer journey stage.
Audit & Align – We map your current content against each customer journey stage.
Step 2:
Plan & Produce – Story-driven top-of-funnel meets rational proof at the bottom.
Plan & Produce – Story-driven top-of-funnel meets rational proof at the bottom.
Step 3:
Track & Optimize – Measure, refine, repeat. Grow smarter every month.
Track & Optimize – Measure, refine, repeat. Grow smarter every month.
Book Your Free Navigator Session
1:1 Strategy Call
Sit down with a SPICE strategist who’s worked with global fashion & lifestyle brands. We'll dig into your current approach and uncover exactly what’s missing — fast.
Content Journey Audit
We’ll map your existing content across the SPICE customer journey framework to show where you’re overproducing, underperforming, or totally missing high-impact opportunities.
SPICE Navigator PDF
A beautifully designed, downloadable version of our framework — built to help you align your team and sell the vision internally. Bonus: includes examples by journey stage.
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Impressum
Managing Director: Dr. Phillip Kirst,
Company registration number: Amtsgericht Lübeck HRB 19408 HL
VAT identification number: DE 290 642 797
Privacy Policy | Privacy Policy for Candidates | Terms and Conditions
© 2025. Spice Media Production. All Rights Reserved.
Managing Director: Dr. Phillip Kirst,
Company registration number: Amtsgericht Lübeck HRB 19408 HL
VAT identification number: DE 290 642 797
Privacy Policy | Privacy Policy for Candidates | Terms and Conditions
© 2025. Spice Media Production. All Rights Reserved.
