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SPICE content Navigator
Start a Successful Low-Risk Investment Business
8%
Royalty Fee
65+
Locations
$40,000
Investments up to
WHY WE USE A STRATEGIC CONTENT FRAMEWORK

SPICE media has developed a unique framework to assess content along different stages of the customer journey. This is a helpful grid and support because…

  • The digital marketplace is highly fragmented and competitive, with consumers bombarded by content across channels. A cohesive framework helps brands stand out– providing valuable content that attracts attention even amid information overload​!

  • Aligning content with the customer journey ensures each piece of content serves a purpose. This approach ties content to clear business goals – from awareness to purchase – making outcomes (like leads, sales, loyalty) more measurable and goal-driven​.

  • Emotional resonance is key in cutting through the noise. Content that connects on an emotional level not only grabs attention but also builds affinity. Emotionally engaged customers are about 3× more likely to recommend a brand and have higher lifetime value than others.

  • A funnel-based framework delivers the right message at the right stage (awareness, consideration, purchase...), increasing efficiency. By tailoring content to each step of the funnel, marketers can guide consumers smoothly from initial interest to conversion with relevant, resonant messaging.
OUR STRATEGIC CONTENT FRAMEWORK – FUNDAMENTALS
The basis of the Framework is the MARKETING FUNNEL. It is a foundational concept in marketing that describes the journey potential customers take from first discovering a brand to becoming loyal advocates. It is called a "funnel" because it visually represents how a broad audience at the top (awareness) narrows down to a smaller group who make a purchase.
  • Stages of the Customer Journey:
    The funnel breaks down the customer journey into distinct stages—typically awareness, consideration, purchase (or conversion), loyalty, and advocacy. At each stage, the number of potential customers decreases, as not everyone progresses through every step.
  • Customer Decision Process:
    It illustrates how consumers move from simply being aware of a brand or product, to actively considering it, making a purchase, and, if satisfied, developing loyalty and recommending the brand to others.
  • Audience Understanding:
    The funnel helps businesses understand their audience’s needs, motivations, and behaviors at each stage, allowing for more personalized and effective communication.
THE DIFFERENT STAGES
Supa Coffee is an efficient brand based on a well-thought-out business model
  • Awareness
    • First exposure to the brand – the brand enters the customer’s world.
    • Capture attention with emotional & visually striking content.
    • “Who are you – and why should I care?”
  • Consideration
    • Technological charts and recipes
    • Regular quality control
    • Feedback and reviews
    • A ready-made financial model
  • Purchase
    • National and local marketing
    • Loyalty program
    • Variety of menus and seasonal offers
    • Unified interior and corporate identity
  • Loyalty
    • Logistics center managing your entire supply
    • In-house production of baked goods
    • Convenient ordering process
    • Database of trusted suppliers and contractors
  • Advocacy
    We create animated key visuals for young brands, advertising promo videos, and installations.

IMORTATNT MOMENTS IN THE MARKETING FUNNEL

Along the customer journey, there are key phases and defining moments where people pause, reflect, and decide — consciously or unconsciously. These moments are critical, because they shape how customers perceive a brand, whether they move forward, and how strongly they engage.

  • GENERAL STIMULUS:

    The initial trigger that creates awareness or curiosity. This can be a social post, ad, influencer, or word-of-mouth. Content here should be eye-catching, emotionally engaging, and spark first interest – it sets the stage for further exploration.

  • ZERO MOMENT OF TRUTH (ZMOT):

    The phase where customers actively research a product before buying. They compare, read reviews, and consume content. Relevant content includes testimonials, detailed product pages, FAQs, and comparison visuals – anything that builds trust and answers questions.

  • FIRST MOMENT OF TRUTH (FMOT):

    The point of decision at the digital shelf or product page. Customers decide whether to buy based on how well the product is presented. Strong PDP visuals, USPs, pricing logic, and persuasive copy are critical to convert.

  • SECOND MOMENT OF TRUTH (SMOT):

    The experience after purchase – during usage, return handling, and customer service. Content must confirm the promise: onboarding videos, packaging design, how-to guides, and service communication help build loyalty and advocacy.
A ready-made business model and performance standards for your continued development
Types of Coffee Shop Franchises
Several flexible coffee shop options depending on your goals and budget
Mini
Investments starting from $40,000

Area: 150 to 550 sq. ft.
Lump-sum payment: $5,000 to $7,000
Standard
Investments starting from $60,000

Area: 550 to 1000 sq. ft.
Lump-sum payment: $15,000 to $17,000
Cafe
Investments starting from $100,000

Area: 1000+ sq. ft.
Lump-sum payment: $20,000 to $25,000
Already have a coffee shop? Re-brand it and work under the umbrella of Supa Coffee brand
If you already have your own coffee shop, you'll only need to make a down payment of $12,000

Details ➝
Stages to Opening a Franchise
with Supa Coffee
Meeting
Our first meeting. We will share with you all the information about our business model and discuss the processes and stages of our cooperation. We will also help you fill out a detailed form.
Agreement
Negotiations regarding the agreement and particulars of our cooperation. Franchise agreement signing. Lump-sum payment. Transfer of the franchise package.
Preparing the location
Search and approval of the coffee shop's location. Development of the coffee shop's design project, followed by its renovation. Purchase of equipment.
Final touches and opening
Search and training of staff. Equipment set-up. Purchase of additional and day-to-day supplies. Opening the coffee shop.
Featured in
As a popular coffee house and progressive brand, we've gotten a lot of attention and have been featured in major media publications
Request a Franchise Proposal
Please fill in the form and we'll get in touch with you shortly
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