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HOW DOES YOUR PRODUCT CONTENT STACK UP?

We benchmarked the world’s leading outdoor and activewear brands. The results? Some are leading with content that sells. Others are leaving money on the table.


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WHAT THIS BENCHMARK REVEALS
This isn’t just an analysis. It’s a wake-up call. The SPICE PDP Benchmark compares visual and content quality across top-tier, mid-market, and budget outdoor brands - showing what content converts, and what leaves customers cold.

If your brand wants more conversions, fewer returns, and stronger loyalty - this report is your shortcut.

WHY PDP CONTENT IS MORE IMPORTANT THAN EVER

  • Conversion Catalyst

    Visual content replaces the in-store experience. In categories like jackets, footwear, and tents, strong visuals = higher trust, faster decisions, more purchases.

  • Return Rate Killer

    Most returns happen because expectations weren’t met. Detailed visuals and clear descriptions minimize surprise - and slash reverse logistics costs.
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The SPICE Content Excellence Index
We created a scoring system based on content quantity, quality, detail, creativity, and performance.
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INVESTIGATED CLOTHING CATEGORIES
JACKETS | PANTS | LAYERING | FOOTWEAR | BACKPACK | HATS | TENTS
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59 BRANDS ANALYZED

Segmented brands into three main tiers:


Professional Outdoor Brands — Arc'teryx, Black Diamond, Mammut

Intermediate Outdoor Brands — The North Face, Jack Wolfskin, Haglöfs

Entry-Level Outdoor Brands — Decathlon, Sports Direct, Intersport

Get Your Brand’s PDP Content Score (Free)

We’ll analyze your PDP content across 3–5 categories and give you:

  • Your SPICE Excellence Score

    We’ll evaluate your content based on quantity, quality, clarity, detail, emotional impact, and visual creativity - using our proprietary benchmarking system.
    1

  • Benchmark Comparison

    See how your brand stacks up against top performers in your category - including premium, mid-market, and entry-level outdoor brands.
    2

  • 3 High-Impact Content Fixes

    We’ll highlight what to improve right now - things you can fix internally or bring to us to execute for you. Quick wins. Clear ROI.
    3

  • Category-Specific Insights

    Know exactly where you’re underperforming - by product group (jackets, pants, tents, etc.) - and what your top revenue levers are.
    4

  • Visual Content Priority Map

    We’ll tell you which content formats to invest in next (360°, video, zoom-in shots, layering demos...) to reduce returns and drive conversion.
    5
CHOOSE YOUR PLAN
Discounts are provided for regular customers. For more details, call us or request a call
Ready to Elevate Your Brand's PDP Content?
Gain a competitive edge with the full report, packed with actionable insights, detailed comparisons, and expert recommendations. Don’t miss the chance to optimize your product pages for maximum impact.
TASTE OF THE BENCHMARK – FOR FREE
Curious about how your brand stacks up against the competition? Our free teaser gives you a snapshot of our full benchmark, including the top 5 brands ranked and best-practice examples. It’s the perfect way to get a sense of where you stand before diving deeper. Get a
Download the Free Teaser Now
GET THE FULL REPORT FOR JUST €150
Ready to take your brand to the next level? The full report includes detailed insights, deep dives into specific categories, and actionable recommendations to optimize your product pages for maximum performance. Perfect for brands looking to lead the market, not just follow it.
Get the Full Report for Just €150
GET THE FULL REPORT 
Stop Guessing. Start Benchmarking.
Content isn't an art project. It's a growth engine.
Impressum
Managing Director: Dr. Phillip Kirst,
Company registration number: Amtsgericht Lübeck HRB 19408 HL
VAT identification number: DE 290 642 797
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