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DISCOVER THE INDUSTRY'S FIRST DEEP-DIVE BENCHMARK OF PDP CONTENT
ACROSS 50+ OUTDOOR AND ACTIVEWEAR BRANDS.
In the competitive outdoor and activewear market, strong visuals on product pages must do more than display — they need to connect and convert

  • 59 brands Analyzed

    Segmented brands into three main tiers:


    Professional Outdoor Brands — Arc'teryx, Black Diamond, Mammut

    Intermediate Outdoor Brands — The North Face, Jack Wolfskin, Haglöfs

    Entry-Level Outdoor Brands — Decathlon, Sports Direct, Intersport

  • from 13 countries

    including key markets like Germany (15 brands), France (12 brands), and the United States (10 brands).

  • 6 main product categories

    Jackets (49 brands)

    Pants (48 brands)

    Layering (46 brands)

    Footwear (36 brands)

    Backpacks (31 brands)

    Tents (14 brands)

Content Quality and Consistency
  • Top performers maintained consistent visual standards, while others showed significant variability — a critical factor for customer trust.
  • Many brands lacked 360-degree views, 3D renders, and explanatory videos, despite their known impact on engagement and conversion.
  • Emotional storytelling and lifestyle imagery were underused by many brands, presenting an opportunity for differentiation.

  • 75%

    Of online shoppers rely on product photos when making purchase decisions.

  • 94% increase

    High-quality images have been linked to an increase in conversion rates.

  • 22%

    Of all product returns have poor visual representation is responsible
Revenue Breakdown
Grouped brands by annual revenue for deeper context:

  • 37 brands in the 0-100M USD range

  • 16 brands in the 100-500M USD range

  • 5 brands in the 500-1000M USD range

  • 1 brand in the 1000-2000M USD range

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Impressum
Managing Director: Dr. Phillip Kirst,
Company registration number: Amtsgericht Lübeck HRB 19408 HL
VAT identification number: DE 290 642 797
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