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SPICE media Production Benchmark Report

IS YOUR PDP CONTENT FALLING BEHIND?

We analyzed 59 global outdoor brands and their PDP (Product Detail Page) content. Here's what they're doing right and where most are failing.
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The Outdoor Market Has Changed. So Have Customer Expectations.
High Quality
Post-COVID collection reduction = fewer SKUs, more pressure on every PDP content.
Good Support
75% of online shoppers say visuals are their #1 decision driver.

Individual Approach
Top brands are increasing conversion through clarity + emotion.

Intensely Focused
Yet most still fail to leverage video, size data, or storytelling.
“
“Only 14% of brands used detailed video on PDPs CONTENT”
SPICE media Production, Benchmark 2025
We’re Not Guessing. We’re Measuring the PDP Content.
59 Outdoor Brands
7 Apparel Product Categories
3,000+ PDPs Content
10,000+ content objects

OUR BENCHMARK GOAL?

Raise The Bar For The Whole OUTDOOR ACTIVEWEAR Industry Because Better Content Means

Fewer Returns, Higher Margins, And Happier Customers.

Why Benchmark PDP Content Is More Important Than Ever?

  • Conversion Catalyst

    Visual content replaces the in-store experience and works as your 24/7 sales representative.
    In categories like jackets, footwear, and tents, strong visuals = higher trust, faster decisions, more purchases.

  • Return Rate Killer

    Most returns happen because expectations weren’t met.

    Detailed visuals and clear descriptions minimize surprise - and slash reverse logistics costs.
SPICE media production
The SPICE Content Excellence Index
We created a scoring system based on PDP content quantity, quality, detail, creativity, and performance.
SPICE media production
BENCHMARKED CLOTHING CATEGORIES
JACKETS | PANTS | LAYERING | FOOTWEAR | BACKPACK | HATS | TENTS
SPICE media production
59 OUTDOOR BRANDS ANALYZED

Segmented brands into three main tiers:


Professional Outdoor Brands — Arc'teryx, Black Diamond, Mammut

Intermediate Outdoor Brands — The North Face, Jack Wolfskin, Haglöfs

Entry-Level Outdoor Brands — Decathlon, Sports Direct, Intersport

Get Your Brand’s PDP Content Score (Free)

We’ll analyze your PDP content across 3–5 categories and give you:

  • Your SPICE Excellence Score

    We’ll evaluate your content based on quantity, quality, clarity, detail, emotional impact, and visual creativity - using our proprietary benchmarking system.
    1

  • Benchmark Comparison

    See how your brand stacks up against top performers in your category - including premium, mid-market, and entry-level outdoor brands.
    2

  • 3 High-Impact Content Fixes

    We’ll highlight what to improve right now - things you can fix internally or bring to us to execute for you. Quick wins. Clear ROI.
    3

  • Category-Specific Insights

    Know exactly where you’re underperforming - by product group (jackets, pants, tents, etc.) - and what your top revenue levers are.
    4

  • Visual Content Priority Map

    We’ll tell you which content formats to invest in next (360°, video, zoom-in shots, layering demos...) to reduce returns and drive conversion.
    5
CHOOSE YOUR PLAN
Discounts are provided for regular customers. For more details, call us or request a call
Ready To Elevate Your Brand's Pdp Content?
Gain a competitive edge with the full Benchmark report, packed with actionable insights, detailed comparisons, and expert recommendations. Don’t miss the chance to optimize your product pages for maximum impact.
TASTE OF THE BENCHMARK – FOR FREE
Curious about how your brand stacks up against the competition? Our free teaser gives you a snapshot of our full benchmark, including the top 5 brands ranked and best-practice examples. It’s the perfect way to get a sense of where you stand before diving deeper. Get a
Download the Free Teaser Now
GET THE FULL BENCHMARK REPORT FOR JUST 79€
Ready to take your brand to the next level? The full report includes detailed insights, deep dives into specific categories, and actionable recommendations to optimize your product pages for maximum performance. Perfect for brands looking to lead the market, not just follow it.
Get the Full Report for 79€
Ready To Elevate Your Brand's Pdp Content?
Ready to take your brand to the next level? The full report includes detailed insights, deep dives into specific categories, and actionable recommendations to optimize your product pages for maximum performance. Perfect for brands looking to lead the market, not just follow it.
By submitting this form, you agree to the processing of your personal data in accordance with our Privacy Policy.
GET THE FULL REPORT 
Stop Guessing. Start Benchmarking.
Send us a few PDP links, and we’ll send back a free, confidential benchmark report with your SPICE Index score and expert commentary.
Impressum
Managing Director: Dr. Phillip Kirst,
Company registration number: Amtsgericht Lübeck HRB 19408 HL
VAT identification number: DE 290 642 797
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