OUR BENCHMARK GOAL?
Raise The Bar For The Whole OUTDOOR ACTIVEWEAR Industry Because Better Content Means
Fewer Returns, Higher Margins, And Happier Customers.
Segmented brands into three main tiers:
Professional Outdoor Brands — Arc'teryx, Black Diamond, Mammut
Intermediate Outdoor Brands — The North Face, Jack Wolfskin, Haglöfs
Entry-Level Outdoor Brands — Decathlon, Sports Direct, Intersport