DISCOVER THE INDUSTRY'S FIRST DEEP-DIVE BENCHMARK OF PDP CONTENT ACROSS 50+ OUTDOOR AND ACTIVEWEAR BRANDS.
DISCOVER THE INDUSTRY'S FIRST DEEP-DIVE BENCHMARK OF PDP CONTENT ACROSS 50+ OUTDOOR AND ACTIVEWEAR BRANDS.
WHAT YOU’LL GET
Top-Performing Brands Ranked: A data-driven ranking of the leading outdoor brands, revealing the industry’s best in class.
Comprehensive Content Analysis: Deep dives into model imagery, technical detail shots, product videos, and text descriptions – see what sets the best apart.
SPICE Content Excellence Index (SCEI) Methodology: Learn the framework used to evaluate over 50+ brands across key content dimensions, including quality, coverage, and consistency.
Actionable Improvement Areas: Specific, practical recommendations to close the gap with industry leaders and enhance your brand’s PDP performance.
Visual and Textual Best Practices: Insights into what truly drives conversions, reduces returns, and builds customer trust.
Comprehensive Content Analysis: Deep dives into model imagery, technical detail shots, product videos, and text descriptions – see what sets the best apart.
SPICE Content Excellence Index (SCEI) Methodology: Learn the framework used to evaluate over 50+ brands across key content dimensions, including quality, coverage, and consistency.
Actionable Improvement Areas: Specific, practical recommendations to close the gap with industry leaders and enhance your brand’s PDP performance.
Visual and Textual Best Practices: Insights into what truly drives conversions, reduces returns, and builds customer trust.
- Exclusive Industry Insights: Get a clearer picture of where your brand stands and how to stay competitive in a rapidly changing e-commerce landscape.
Why Benchmark PDP Content?
Visual content drives performance. This is why benchmarking your PDPs matters.
- 75% of consumers decide based on visuals alone.
- 22% of returns are caused by inaccurate product representation.
- High-quality PDPs = Higher conversions + Lower returns.
- Yet, most brands are leaving performance on the table.
In the outdoor industry, content quality is a competitive edge.
