RESEARCH STUDIES: WHAT SCIENCE TELLS US

Study / Source;Key Findings;Insight Highlight;Relevance

Effect of Emotion on Marketing Landing Page Conversion (ResearchGate https://www.researchgate.net/);Emotional messaging increases conversion rates in controlled experiments.;“Emotion increases measurable conversion.”;Confirms the power of emotional triggers in digital decision-making. Product photography in product attractiveness perception & e-commerce decisions (ResearchGate - https://www.researchgate.net/ );Lighting, staging, and composition significantly affect buying decisions.;“Visual setup changes consumer behavior.”;Directly supports the importance of how products are photographed. Increasing Conversions With Emotional Storytelling (CXL / GetUplift - https://cxl.com/blog/emotional-marketing-storytelling/);Case study: +96% uplift after emotional storytelling visuals were introduced.;“+96% conversion increase through emotional visuals.”;A strong practice case showing how emotional imagery drives results. How product images influence conversion (Spyne / industry summary - https://www.spyne.ai/blogs/product-images-conversion-rate);High-quality images can boost conversions by up to 60%.;“Up to +60% conversion reported.”;Shows strong market validation from e-commerce performance examples. The New Science of Customer Emotions (Harvard Business Review - https://hbr.org/2015/11/the-new-science-of-customer-emotions);Emotionally engaged customers are more inclined to buy and stay loyal.;“Emotion is a systematic purchase driver.”;Reinforces the strategic role of emotional resonance in brand success.